Goodwill and Vitality in One

CTF HOKO is a well-known global goods shopping center in Qianhai, one-of-its-kind retail model in China that brings in real Hong Kong lifestyle and entertainment, merchandise and international cuisine under one brand. Its major shareholder Chow Tai Fook Enterprises is represented as ‘CTF’, making the brandname younger while retaining its reputation and goodwill. HOKO stands for “Hong Kong” and also represents “Online to Offline” – the new retail consumer shopping experience in China.

Brand Guidelines

Brand Expression